Trailblazing Cambridgeshire rehab and care group director nominated for WISE100 2019


A Director at a specialist Cambridgeshire rehabilitation and care group has been nominated for the prestigious WISE100 Awards 2019 for her continuous commitment to providing excellence in the care sector.

Aliyyah-Begum Nasser, Director at the family-run Askham Village Community, has been nominated for this year’s WISE100 (Women in Social Enterprise 100), a platform connecting women nationwide, enabling them to learn from and inspire each other, discover collaboration opportunities and ultimately increase their social impact.

Aliyyah has been nominated for Social Business Leader of the Year in recognition of her role at the second-generation leading Askham. The company has always been a social business at heart, however, since Aliyyah left her role as a management consultant with Bain & Company to join the family business, the social aspect has become a conscious, measurable part of Askham’s strategy.

In her own words, Aliyyah gets “frustrated to see wasted potential” and works hard to ensure that the teams and organisations she works with can fulfil their potential in a sustainable way.

A natural multitasker, Aliyyah has always given her time to various causes simultaneously. These include transforming a failing ambulance service into a specialist bariatric transport service and a start-up venture manufacturing mobile medical facilities in India. Amongst these projects, Aliyyah is also a mother to a toddler and mentor to new businesswomen.

Aliyyah said: “It’s a privilege to be nominated for these awards. It means so much to be acknowledged for contributing to the growing need for socially minded business professionals, particularly within health and social care where a growing number of people need support to be the best version of themselves.

“I also want to say well done to all the other women nominated this year. As with most women in business, many will have taken risks and made sacrifices to get to where they are – it is inspirational and commendable to see so many brilliant leaders around us.”

A family-run business for over 30 years, Askham Village Community provides specialist rehabilitation and care for the very young to the elderly, with the overall aim of improving quality of life. A growing number of residents at Askham, particularly those that require rehabilitation, make life-extending or life-changing progress and leave Askham able to walk or talk – where they were previously unable.

A spokesperson for WISE100 2019, said: “Over the past few months we’ve been on the lookout for women who are blazing a trail in driving social impact across the UK. A judging panel of industry leaders is now helping to narrow down nearly 300 nominees to the final WISE100 2019.”

Delivered by Pioneers Post in partnership with NatWest, the WISE100 list aims to recognise 100 of the most inspiring and influential women in social enterprise, impact investment and mission-driven business.

The six overall winners will be announced at a ceremony on Thursday, 28th November at NatWest’s 250 Bishopsgate headquarters in London.